2017 - 2018
While at Idean UK
Lead Product Designer
I was lead designer on the new UK telco SMARTY.
We worked in a small team, to research and design the proposition and to build the MVP in 6 months.
We then worked on growing and iterating the product in market.
It’s now the best rated network in the UK on Trustpilot.
- Proposition design
- Design system
- Experience design
- Growth experiments
- Ongoing research and testing
- Designing co-creation workshops
See the Idean Case Study